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I’m Dantavius. This is the Tale of Pepsi’s $32 Billion Typo That Killed 5 People. In the 90’s Pepsi Cola was in an all out war with Coca Cola aka Coke. So they came up with this marketing scheme called Number Fever which they introduced to the Philippines. It was going great… until it wasn’t. They talk about this in the Documentary: Pepsi Where’s my Jet?
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#pepsi #cocacola #history
Timestamps
0:00 – Intro
1:19 – The Cola Wars
6:08 – Number Fever Hits The Philippines
9:29 – Paying Bills
10:54 – Great Success!
12:24 – Oopsie
13:10 – Pepsi Where’s My Jet?
14:44 – The War on Pepsi
18:03 – 7 Up Was an Inside Job
19:28 – It Gets Worse
21:43 – Coke is Bad Too
